about

The brand “Ju1ce” originated from the idea that life is what you make it. For us Ju1ce is defined as our strength, our power, our energy, our choices, our spirit, what drive us, determination and the GRIT it takes to persevere through this journey we know as life. In life we all have choices. Those choices lead us down different paths. Some of the most important choices are those that we make that are not just about ourselves. While it is easy to let our egos take over we learn that in the Bible being a servant is the greatest command God ask us to do. Romans 12:10 says “Be devoted to one another in love. Honor one another above yourselves.” So now we ask you? How do you love? Who do you want to be? What are your choices? What’s your Ju1ce?